In today's fast-changing, hyper-competitive environment, developing your ability to creatively solve problems is mission critical. Creativity fuels growth, serves clients, and contributes to mission-based pursuits. Across every industry, organizations have an insatiable appetite to find creative problem-solvers who can crack the code to unlock innovative outcomes and drive measurable results.
The good news is that creative problem-solving is a skillset that can be developed and harnessed. It’s accessible to all of us. In Crack the Code, Kaiser Yang explores the four key mindsets shared by the most successful creative problem-solvers in the world and provides eight proven tactics they use to solve complex problems and seize new opportunities.
Crack the Code is a practical guide to help you overcome barriers to innovative thinking and to unlock your capacity to creatively solve problems in new and refreshing ways.
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What if you could learn the critical mindsets and skills to dramatically improve your innovation capacity?
The greatest technology available to us today is not machine learning, virtual reality, robotics, or quantum computing. It is human creativity. Human creativity is the one true source of sustainable competitive advantage.
In most organizations, human creativity is one of the greatest untapped natural resources. It’s a free, renewable asset that we can all access to help us navigate through the unprecedented environment we are living in.
Praise for Crack the Code
“Crack the Code is a must-have survival manual for business leaders who want to build companies that last. Each chapter provides pragmatic applications that have immediate impact in a modern corporate environment.”
Drew Wolf, former CFO, International and Channel Development, Starbucks
“Crack the Code is the secret combination we've all been looking for to unlock innovation and creativity. This masterful work reveals surprising insights to help boost creative capacity and open up a whole new perspective on business and life. Inspiring and actionable, the book delivers a roadmap to achieve better results, conquer challenges, and seize potential.”
Josh Linkner, New York Times bestselling Author, Tech Entrepreneur
“Darwin was right: innovate or die. Crack the Code brings to life useful techniques for executives to stimulate ideation within their teams. Backed by science and motivated by real-world examples, this book provides simple recipes that can lead to big results.”
Scott Stuckmann, Business Executive Officer, Nestle Professional Oceania
“Learning how to look through complexity to find innovation, effectiveness, and efficiency is at the heart of Crack the Code. Kaiser’s frameworks and approach are always highly scored by ANA Members.”
Mark Liebert, Senior Vice President, Association of National Advertisers
“Creativity is a skill. You can learn it, and you can get better at it. Here are some of the key building blocks that you and your organization can use to start solving the problems that matter.”
Seth Godin, Author, The Practice
“In today’s world, we are all learning to expect the unexpected. Agility and creative problem solving are now fundamental to the sustained success of organizations, and few people have more passion or insights on the topic than Kaiser. Crack the Code provides practical tools and techniques to help organizations think differently and develop innovative solutions.”
Tom Kuhn, Vice President, Marketing, PGA TOUR
“Creativity has never been more important to business success as we all learn to navigate and thrive in an environment of continual and seismic change. Read Crack the Code NOW for practical yet inspiring coaching on how to embrace and leverage creativity. A combination of rigorous, accessible, and interesting thoughts, tactics, and examples that can help anyone unlock their own creative potential.”
Yin Woon Rani, CEO, MilkPep
“Kaiser shows us how we can all become creative problem-solvers through captivating stories, interesting research, and easy-to-implement tools. Crack the Code is a must-read if you want to unlock your organization's creative capacity and drive innovative strategies for growth in today’s hyper-competitive environment.”
Ty Nam, Senior Vice President, Customer Success, AppDirect
“Crack the Code is a highly effective playbook for injecting innovation into your organization. Kaiser delivers actionable advice, practical tools, and inspiring stories. If you want to unlock your creativity, this book is for you.”
Brian Krull, Global Director of Innovation, Magna Exteriors
“Crack the Code is a must-read for anyone. It teaches you how to take complex problems and make them into opportunities. Kaiser's use of humor and gripping storytelling will leave you on the edge of your seat!”
Nir Bashan, Clio-award winning expert on creativity; Author, The Creator Mindset
“In Crack the Code, Kaiser hit a home run by providing a toolkit to master the foundation of true innovation—creative problem-solving. The stories he uses to illustrate each mindset and tactic include people, companies, and products we are all familiar with, bringing his ideas and recommendations to life. This book provides an easy-to-follow, practical, and proven roadmap to tackle these issues and to optimize and transform businesses, enabling them to truly thrive in today’s rapidly changing world.”
Denny Ard, Managing Partner, DHG Solutions Lab
“What if you could find the key that truly unlocks your innovation potential? It is here in Crack the Code! The secrets of innovation that were once locked away are now available to everyone.”
Stephen Shapiro, Author, Invisible Solutions
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Meet the Author
An innovator at the forefront of the digital transformation, Kaiser has held senior leadership roles at both tech startups and large, global organizations. Kaiser served as Senior Vice President for both HelloWorld and PrizeLogic, innovating large-scale digital campaigns for Fortune 100 clients such as Microsoft, Disney, Amazon, Clorox, and Nike. He has held leadership roles at Nortel Communications and United Technologies, and he also cofounded the West End Grill, an award-winning gourmet restaurant, still in operation today.
Throughout it all, the need to creatively solve problems—to find a way, to figure it out, to do it differently—has been the one underlying commonality. Kaiser's broad-based experience in technology, operations, sales, and marketing has empowered him with the ability to systematically unlock creativity and apply it toward productive, innovative outcomes. Currently, he is the cofounder of Platypus Labs, an innovation enablement firm focused on helping teams and organizations unleash creativity in order to crack the code.
Is Crack the Code for Me?
The ability to harness your creative capacity to drive innovative outcomes is a gift. When empowered, your creativity can become the most powerful asset you have available to drive growth and performance.
But how?
Take this 10-minute Creativity Assessment to find out how Crack the Code can help you boost your creative potential and strengthen your innovator’s mindset.
Let’s Crack the Code Together
If your organization needs help embracing the mindsets and tactics in Crack the Code, Kaiser Yang and his team at Platypus Labs are ready to help.
Workshops and Training Experiences
Kaiser Yang and his team conduct powerful, high-impact workshops for corporate clients, ranging from half-day sessions to multi-day experiences. These energizing, immersive sessions are designed to build muscle memory around innovative thinking, while tackling real business challenges using proven methodologies and frameworks. Participants will leave with fresh approaches to drive breakthrough thinking and drive business transformation.
Innovation Advisory Services
All organizations seek growth and sustainable success. However, delivering on these goals requires a growth-enabled organization that has the right balance of innovation leadership, rituals and rewards, and systems and processes in order to create new and untapped value in the market. Kaiser Yang and his team at Platypus Labs use proven frameworks and methodologies to help organization unlock innovation and accelerate growth. The team identifies performance gaps through a comprehensive diagnostics program, then pinpoints what is needed in order to catalyze the organization to deliver measurable results.
Speaking Engagements
Kaiser Yang and his team brings deep executive and entrepreneurial experience to the stage, along with extensive keynote speaking experience. The Platypus Labs team has delivered thousands of inspiring and impactful speeches around the world. Their clients range from large corporations and associations to high-growth startups, universities, and governmental agencies. The team delivers an energizing performance blended with real-world experiences, leaving the audience with practical tools that they can immediately put into action in order to start driving better outcomes.